Living in the world of technology where everything goes online from purchasing to buying, it’s time for you now to learn about new online techniques that will help you to improve your business. Well, there can be many of them but one such most important and commonly used one can be Digital marketing.

What is digital marketing?

Digital marketing is the usage of online platforms such as the internet to promote the marketing efforts for various businesses. In this process, digital platforms like social media, email, search engines, mobile applications, and many other websites connect with customers. We can say that digital marketing has replaced traditional methods such as giving ads in a newspaper or a magazine. As digital marketing is just another name of engaged marketing, to achieve success marketers have to think outside the box.

How can it help to boost your business?

No matter what your company sells, digital marketing will build the buyer’s personas to identify your audience needs, through creating valuable online content. There are numerous things that fall under digital marketing. If you want to become the best digital marketer then you have to keep a clear measure of how digital marketing can support you to reach your goals.

For example, you can hire a Content marketer who will write and create a series of blog posts that lead from a new eBook the business can recently be created.

After that, you can hire a Social media marketer for your company who can help you to promote your blog posts by paid and organic posts on your business’s social media account. This strategy will not only benefit you as becoming famous but many people will reach you and know about the services you provide them.

An Email marketer will create an email campaign to send to those people who will download the ebook with more information on the company.

Offline digital marketing:

  1. Enhanced offline marketing 
  2. Radio marketing 
  3. Television marketing 
  4. Phone marketing 

Online digital marketing 

  1. Search engine optimization (SEO)
  2. Content marketing 
  3. Pay per click (PPC)
  4. Native advertising 
  5. Affiliate marketing
  6. Social media marketing 
  7. Marketing Automation
  8. Email marketing
  9. Online PR
  10. Sponsored content

Benefits of digital marketing 

● Measurable

If you are still following the measurable methods, you might not know how many people have actually gone through your ad or how many of them just flipped. But through digital marketing, you can measure the

impressions, views, shares, clicks, and time on the page. It allows you to see results accurately whenever you need.

●    It allows you to target the prospects most likely to purchase your service

When you give an advertisement on Tv, or in a magazine you have only limited control of who sees that ad. Digital marketing allows you to identify and target a highly specific audience and also sends high converting marketing messages to that audience.


Especially when it comes to running a business digital marketing is the first step anyone should take in order to become successful. Keeping that in mind we as a Digital marketing agency in Burnaby have come up with the answer on How digital marketing can boost your business and its types.